{"id":7043,"date":"2025-10-08T09:00:00","date_gmt":"2025-10-08T07:00:00","guid":{"rendered":"http:\/\/wordpress.p698116.webspaceconfig.de\/event-chefsache-rethinking-sales-strategies-ai-law-in-the-digital-b2b-segment-wed-05-11-2025-5-8-pm\/"},"modified":"2025-10-08T09:00:00","modified_gmt":"2025-10-08T07:00:00","slug":"event-chefsache-rethinking-sales-strategies-ai-law-in-the-digital-b2b-segment-wed-05-11-2025-5-8-pm","status":"publish","type":"post","link":"https:\/\/tigges.legal\/en\/event-chefsache-rethinking-sales-strategies-ai-law-in-the-digital-b2b-segment-wed-05-11-2025-5-8-pm\/","title":{"rendered":"Event Chefsache: Rethinking sales: Strategies, AI &amp; law in the digital B2B segment | Wed, 05.11.2025 | 5 &#8211; 8 pm"},"content":{"rendered":"<p>Together with our event partner <strong>Graphix D\u00fcsseldorf<\/strong>, we cordially invite you to the next event in our <strong>Chefsache<\/strong> series. This time, we are focusing on the exciting topic of<strong>&#8220;Rethinking sales: strategies, AI &amp; law in the digital B2B segment<\/strong>&#8221;   <\/p>\n<h3>WHEN &amp; WHERE<\/h3>\n<p>Wed, November 5, 2025 | 5 p.m. &#8211; 8 p.m. | TIGGES | Zollhof 8 | 40221 D\u00fcsseldorf<\/p>\n<h3>WHAT IS IT ABOUT?<\/h3>\n<p>Traditional sales channels in the SME sector, such as trade fairs, field sales or telephone acquisition, are increasingly losing their impact. The reason: the customer journey has changed fundamentally &#8211; today, around 90% of all B2B purchasing decisions start online. <\/p>\n<p>At the same time, uncertainty is growing among many SMEs in the face of the unmanageable abundance of communication channels, tools and possibilities &#8211; and every week a new &#8220;must-have&#8221; seems to be driven through the village. Added to this are new challenges posed by AI, marketing automation and the legal framework, which further increase complexity. <\/p>\n<p>At our event, we provide SMEs in particular with orientation and a concrete, practical guide. We show what a digital sales strategy can look like that can be implemented even with limited resources &#8211; and which building blocks can be implemented immediately to ensure sustainable growth and sales. <\/p>\n<h3>WHAT WILL YOU TAKE WITH YOU?<\/h3>\n<ul>\n<li>How to stay one step ahead of the competition &#8211; even without a large marketing budget<\/li>\n<li>Which measures sustainably increase your visibility in the target group<\/li>\n<li>How to take clear steps to increase your reach on relevant channels<\/li>\n<li>How to win new customers and increase sales with simple, practical strategies<\/li>\n<li>What you need to look out for to avoid advertising law pitfalls<\/li>\n<li>How AI can be used sensibly and safely in marketing &amp; sales &#8211; even in SMEs<\/li>\n<li>Which best practices from successful medium-sized B2B companies really work<\/li>\n<\/ul>\n<p>We look forward to an exciting exchange and to providing you with valuable ideas for the future of your company.<\/p>\n<h3>YOUR SPEAKERS  <\/h3>\n<ul>\n<li><strong>Andreas Fraessdorf, Graphix D\u00fcsseldorf<\/strong><\/li>\n<li><strong>Micalea Schork, LL.M., TIGGES<\/strong><\/li>\n<li><strong>Gabriele Willeczelek, Graphix D\u00fcsseldorf<\/strong><\/li>\n<\/ul>\n<p>Please confirm your participation by 31.10. <a href=\"https:\/\/forms.office.com\/pages\/responsepage.aspx?id=FG-X2vl1nUC4XwGTl-dmx9UBf1oO6jtHt1uAi8I3A9JUQ0FDVVBMSktXTFNSTVBWQ0NWUTlPS1BMNi4u&amp;route=shorturl\" target=\"_blank\"><strong>here in the registration form<\/strong> <\/a>or by e-mail to <a href=\"mailto:chefsache@tigges.legal\"><strong>chefsache@tigges.legal<\/strong><\/a>.<\/p>\n<p>We look forward to welcoming you.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"\/images\/14-linkedin-event-banner-linkedin-beitrag.png\" width=\"400\" height=\"400\" alt=\"Sales as a matter for the boss\" title=\"Sales as a matter for the boss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We cordially invite you to the next event in our Chefsache series. This time, we are focusing on the exciting topic of &#8220;Rethinking sales: strategies, AI &amp; law in the digital B2B segment&#8221;. <\/p><\/p>\n","protected":false},"author":3,"featured_media":8282,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206],"tags":[],"class_list":["post-7043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/tigges.legal\/en\/wp-json\/wp\/v2\/posts\/7043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tigges.legal\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tigges.legal\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tigges.legal\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tigges.legal\/en\/wp-json\/wp\/v2\/comments?post=7043"}],"version-history":[{"count":0,"href":"https:\/\/tigges.legal\/en\/wp-json\/wp\/v2\/posts\/7043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tigges.legal\/en\/wp-json\/wp\/v2\/media\/8282"}],"wp:attachment":[{"href":"https:\/\/tigges.legal\/en\/wp-json\/wp\/v2\/media?parent=7043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tigges.legal\/en\/wp-json\/wp\/v2\/categories?post=7043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tigges.legal\/en\/wp-json\/wp\/v2\/tags?post=7043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}