Greenwashing will become significantly riskier starting in the fall of 2026

Greenwashing

Starting September 27, 2026, the new requirements of the EmpCo Directive (EU) 2024/825 (“Empowering Consumers for the Green Transition”) will take effect in Germany to empower consumers for the green transition. German case law already applies a strict standard to environmental advertising. With the EmpCo Directive, the requirements have now been tightened and clarified—these stricter […]