Together with our event partner Graphix Düsseldorf, we cordially invite you to the next event in our Chefsache series. This time, we are focusing on the exciting topic of“Rethinking sales: strategies, AI & law in the digital B2B segment”
WHEN & WHERE
Wed, November 5, 2025 | 5 p.m. – 8 p.m. | TIGGES | Zollhof 8 | 40221 Düsseldorf
WHAT IS IT ABOUT?
Traditional sales channels in the SME sector, such as trade fairs, field sales or telephone acquisition, are increasingly losing their impact. The reason: the customer journey has changed fundamentally – today, around 90% of all B2B purchasing decisions start online.
At the same time, uncertainty is growing among many SMEs in the face of the unmanageable abundance of communication channels, tools and possibilities – and every week a new “must-have” seems to be driven through the village. Added to this are new challenges posed by AI, marketing automation and the legal framework, which further increase complexity.
At our event, we provide SMEs in particular with orientation and a concrete, practical guide. We show what a digital sales strategy can look like that can be implemented even with limited resources – and which building blocks can be implemented immediately to ensure sustainable growth and sales.
WHAT WILL YOU TAKE WITH YOU?
- How to stay one step ahead of the competition – even without a large marketing budget
- Which measures sustainably increase your visibility in the target group
- How to take clear steps to increase your reach on relevant channels
- How to win new customers and increase sales with simple, practical strategies
- What you need to look out for to avoid advertising law pitfalls
- How AI can be used sensibly and safely in marketing & sales – even in SMEs
- Which best practices from successful medium-sized B2B companies really work
We look forward to an exciting exchange and to providing you with valuable ideas for the future of your company.
YOUR SPEAKERS
- Andreas Fraessdorf, Graphix Düsseldorf
- Micalea Schork, LL.M., TIGGES
- Gabriele Willeczelek, Graphix Düsseldorf
Please confirm your participation by 31.10. here in the registration form or by e-mail to chefsache@tigges.legal.
We look forward to welcoming you.
