Salesupply and parcelLab have conducted a study on the post-purchase experience in German e-commerce. Tomasz Baron, LL.M., has commented on the results from the perspective of his day-to-day legal advice for companies in the e-commerce sector.

This is what the study is about:

The German e-commerce market offers great potential for Polish companies looking to expand their international presence. The high purchasing power of German consumers and geographical proximity make Germany a natural direction of expansion for Polish companies. The e-commerce market is constantly evolving. Advances in artificial intelligence, for example in the personalisation of offers, process automation or the anticipation of customer needs, will further accelerate this development.