Competition & distribution
Tailor-made communication, customer-oriented advertising and smooth distribution are an elementary component of entrepreneurial success. Our focus is therefore on providing effective support for our clients’ market presence in terms of competition, advertising and distribution law, providing them with effective support in the prosecution of legal infringements by competitors both in and out of court, and ensuring the defence and defence of unjustifiably asserted claims.
We provide support in the conception and further development of advertising campaigns, sales promotions, customer loyalty systems and tailor-made distribution structures and agreements. For us, the main focus is on enabling our clients’ marketing ideas and converting them into advertising concepts that are permanently in line with the competition through trustful cooperation with the specialist departments. We always evaluate the risks holistically and, in addition to competition law, we always have an eye on the relevant questions in connection with data protection, antitrust law and the general terms and conditions.
We can assist you in these areas:
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Advertising concepts / advertising statements / sales promotion measures
- Advertising concepts / advertising statements / sales promotion measures
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Dialogue and direct marketing
- Digital Services Act / eCommerce
- Contract drafting, especially General terms and conditions (GTCs)
- Commercial agency law
- National and international franchising
- General terms and conditions (GTCs)
Focus on competition & distribution
Artificial intelligence (AI) is transforming marketing and sales by enabling automation and personalization on a large scale. However, this also raises legal and ethical questions.
We cordially invite you to the next event in our Chefsache series. This time, we are focusing on the exciting topic of "Rethinking sales: strategies, AI & law in the digital B2B segment".